Among the smart device users, males account for 70%. As for the age structure, most of them are aged from 25 to 35, so the post 80s are the core users.
Smart device users are mostly in South China and East China. Specifically, they are concentrating in Guangdong, Beijing and Jiangsu.
Smart device users are generally middle and high income earners whose monthly family income is averagely 52% higher than that of the people without smart devices.
Middle and senior managers and professionals who hold strong consumption capacity make up a large proportion.
Smart device users generally devote much attention to the quality of life and like to pursue fashion. Some of them are even trendsetters.