Beijing, China (178) - The growth rate of online games users in China is only 11.9% in the first half year of 2010, according to ‘The 26th Statistical Report on the Status of Development of Internet in China’ by China internet Network Information Center (CNNIC).
Internet Cafe in China
Online game was always treated as the most profitable industry in the Internet applications. But in 2010, the growth rate of online games is only 11.9%, the lowest in the last five years. The achievements of the industry begin to glide, and the development runs out of steam.
In the industry, there are many comments on the topic ‘if the market of online games in China is to be saturated’. Commercial Post says.
Yu Yi, an analyst of online games, thinks that the online game industry in China is just in a period of adjustment. He said that the users in the market are still needed to expand by enterprises, especially in the online game industry.
"Product is first”, Yu Yi also said. The enterprises have to keep developing new forms of online game with more distinctive ideas to attract and keep users. He also expressed his confidence on the development of online game industry in the second half of 2010. "As far as I know, many game manufacturers will launch their new games, and pay more attention on the Web games and the new technology of real 3D.”
World of Warcraft (The most popular online game in China)
About the development of online game industry, "The coverage rate of online game users is still expanding, so the pertinence to the users of different ages is becoming important, and the consuming ability in the second and third line cities cannot be ignored.” Yu Yi said about the target market of online game industry.
The situation in the second half of 2010 seems to be very important.
In the report of CNNIC, the Internet users in China have exceeded 0.4 billion in the middle of year, but the growth rate also drops a little, which is thought by analysts that the development of Internet in China has entered a smooth period.
Online Shopping
It is also surprised that E-commerce has become the fastest growing market in the Internet field. The users of online payment, online shopping and online banking increased about 30% in the first half of this year, which shows the swift development in the industry.
News Original Source:http://en.178.com/201007/73684441481.html
