WeChat Will Not Be an Important Online Shopping Channel in The Short Run

Weishang, e-commerce of Tencent’s WeChat, doesn’t go smoothly while having advantage in growth of potential users based on WeChat, a most popular instant messaging app in China. Those aged 31-40 accounted for 45.4% in overall Weishang users, higher than the percentage of shoppers aged 31-40 in online shoppers via app and PC. The average accumulated spending on purchasing products on Weshang was...